About this Gig

Web Analytics is the technique of studying the behavior of visitors to a website. It includes gathering, analyzing, and reporting data to determine web activity, using a website and its components, such as web pages, photos, and videos.Clients frequently ask how I track and report a website's performance using Web Analytics.

 I tell them my simple technique of doing this:

1. I check the Users metric.
2. I check the site's overall sessions.
3. I check the overall pages per session.
4. I check the device's metrics.
5. I check the Source/medium and channels
6. I check the overall pageviews and unique pageviews.
7. I check the average time on each page.
8. I check the most viewed landing pages.
9. I check the Bounce Rate of the website.
10. I check the most searched query.

After that, I generate a manual report for the client, which shows all these metrics from Google Analytics and Google Search Console.

Note: I use Google Analytics, Web Analytics and Google Search Console.