Hello There,
I have been in the field of Graphic Design for the last 25 years. I have worked as a freelance designer and as a graphic designer in an advertising agency. I design for print media i.e. Brochures, Branding, Identity design, Packaging, Outdoor etc. as well as visual media like website design, social media posts, Canva videos, presentations etc.
In my opinion, the key for any design to work is the understanding of the platform it is going to be displayed, the audience it is going to cater and knowing the strengths and weaknesses of the particular platform you are planning to float the design on. I believe that a good design is a functional design, which ultimately serves its propose of connecting with the target audience.
Thank you. Looking forward to working with you.