Modern websites are called upon to provide far more than an introduction to brand story. They are now a seamless escort service that takes the consumer on an emotional journey, anticipating their needs and providing new insights along the way. Few fields of endeavor are under so constant innovation. My philosophy is to use each expert at what they excel at. To this end, I supply the creative direction and design, the “look and feel” of the website UI, passing the coding onto those that can provide the best security and system integration. These persons may be the client's IT department or my own team.