My Web Content Strategy services relate to the development of a content strategy that aligns to web and search related business objectives. Using the inbound methodology I specialize in the development of keyword profiles for target search queries, mapped to buyer intent and buyer journey stages, ensuring consistency and relevance across content and user expectations. Specifically, my Web Content Strategy approach is to build (or use current) buyer persona profiles, perform a content audit to obtain your content inventory, perform a gap analysis to see where further content needs to be developed and analyse your competition for better understanding of your competitive landscape.