Web content writing service utilizing a natural writing style rather than keyword-focused. I believe that search engines, particularly Google, have moved away from keyword-rich content and are rewarding semantic relevance to the topic rather than text filled with the same keyword. I write for your readers, not for search engines - an approach that currently provides the highest search engine rankings. I can write on any topic in the English language, and can use either UK or American English and spelling. I possess a BSc (Hons) degree from the University of Edinburgh and have been involved in content and article writing for 12 years. I will also optimize your web content to meet Google's needs, including the page Title tag, Description Meta tag and H headings. I am familiar with Google algorithm updates, such as Panda, the Penguin suite and the Page Layout algorithm update. I am fully trained in HTML and CSS formatting.