Messaging and voice are critical components of your brand identity, and I can help establish the right tone for talking to your target customer. We’ll start by discussing your online objectives and honing in on your product differentiators. Because website content and information architecture greatly informs design, I can also help you construct a site map and work with your web designer to formulate a content flow that is intuitive to the user. You can find examples of my website work all over National Geographic. I'm responsible for the entirety of the content on three sites: National Geographic Expeditions, National Geographic Unique Lodges of the World, and National Geographic Student Expeditions. Lately, I've also been helping travel startups launch their websites and develop other marketing collateral. Check out Penwell Safaris and Kantabile Afrika for examples of sites that I wrote in their entirety.