Clear & effective communication has helped me shape a 15-year career with Fortune 500 companies in Manhattan and San Francisco, including Tommy Hilfiger Inc., ESPN The Magazine, Hugo Boss and Prudential Real Estate.
I worked with the Estee Lauder Companies in New York City for 5 years -- my first stint as a copywriter was as the lead editor for Aveda.com. Over a two-year period, I guided & edited over 500 pages of copy to facilitate a complete overhaul of the existing Aveda online presence. My writing style has been heavily shaped by Page Starzinger, who spent over 10 years as an editor at Vogue Magazine and was my direct report while at Aveda.
As an environmentally-conscious brand at the forefront of sustainable living, Aveda was an extraordinary company to work for, and one that synced well with my own core beliefs about how consumer goods should be produced, distributed and positioned in the global marketplace. The brand conveys a lifestyle of care & concern for othe