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Joanna Hogan is a writer and communication consultant specializing in media relations, marketing, event planning and Web site conceptualization. She has more than 20 years' experience in writing, higher education communication and journalism. Prior to starting her own communications firm, Hogan spearheaded public relations services for a tourism- and education-focused advertising firm and was a founding staff member at a major university where she was a key spokesperson, special events planner, publicist and interview coach for faculty, students and administrators. Hogan directed press events, marketing, media relations and publications activities, all of which resulted in unprecedented enrollment growth. As a writer and photographer, Hogan specializes in topics such as health/fitness education, higher education, history, travel, water sports, eco-activities and "anything Florida." She has worked as a journalist on the news staffs major daily newspapers and commercial and public tel