If you are promoting what makes your company, product or service special, then why should your promotions sound like everyone else's? Anyone with an education and some industry experience can come up with the stock language you often find on business websites and in marketing promotions. What software isn't seamlessly integrated, secure, and reliable? What platform isn't scalable? What real estate community isn't a luxury community, where residents live the dream? I've been a successful copywriter for the past 15 years because I don't write this way. Even if you can't tell me what separates your company from the competition, I'll coax it out of you. We will replace the reflexive industry jargon with a unique voice that reflects the true value of what you offer customers and prospects.