With over 20 years of writing experience under my belt, including 5+ years on the client side of the business, I bring a strategic approach to my work that few writers can. I have a passion for doing stellar creative work, but at the end of the day, I know the truest measure of effectiveness is in the measurable results an ad/website/direct mail piece is able to produce for the client.I have worked in all media and virtually every client category: retail, consumer products, financial, real estate development, construction, automotive, and non-profit groups. For samples of my work, please visit my website: www.darylerico.com