Across the website, a business must make sure to appeal to both visitors and search engines. When it comes to the former group, a user-friendly and clutter-free interface is essential; make it easy and make it pretty. Oh, and make it relevant: the vast majority of online sessions begin with search engines queries. If a first-time visitor accesses a website through a SERP and does not quickly find something to relevant to their search, they will bounce and likely not return. Clearly and concisely presenting good information is the name of the web design game. When it comes to search engines, site structure and navigability are crucial. The more easily Google or Bing can crawl a site, the more content it can index, and the more relevant that content is to search queries, the better a business performs in search engine results. Marketers in the web design industry must take all the above information into account when crafting their strategies. Make sure prospective clients understand the risks they undertake - and the profits they forgo - when they do not invest sufficiently in their web design. Present lots of clear and informative data regarding the benefits of a good website as well as the dangers of a bad one. Consider the AdWords Grader we offer here at WordStream: tell the potential client what they need to improve and how you can get them there. Our blog is another point of inspiration: consistently produce great content to drive traffic to your site and capture leads.