As an information architect and graphic designer, I think communication objectives should be accomplished by reducing friction and creating simple, yet compelling, ways to improve the viewer’s experience. I have developed a philosophy to deliver on going brand value to any design project with research, analysis, and design practice. My strategy is to focus on the design objectives and visual communication to determine strategies that will accomplish the goals. The visual solutions of graphic design can disseminate through micro and macro perspectives or just a simple choice of a typeface, can be sufficient. A key ingredient to this process is identifying the visual and way-finding problems that cause friction in the dissemination of information. Friction hinders the user’s experience, but it may hold the strategy or solution to understanding the problem, which improves the visual intent and communication of the design. Nevertheless, I provide creative solutions with specific direction and visual intent. Each and every graphic design project is crafted to suit your communication objectives, with unique style, creativity, and conceptual wit.