Copywriting
Fundamentally, your website’s appearance and text go hand-in-hand. It’s important to have your content writers and designers work together in order to create a cohesive design with balanced elements.
Layout
How you decide to arrange your content will have a dramatic impact on both the usability and functionality of your site. There are no specific rules to follow when choosing a layout, however, there are a few main principles to keep in mind.
Site Map
A website’s structure plays an important role in both user experience (UX) and search engine optimization (SEO). Your users should be able to easily navigate through your website without encountering any structural issues.
Speed
No one likes a slow website. Having to wait more than a few seconds for a page to load can quickly deter a visitor from remaining on or returning to your site.
Fonts & Colors
Choose a font that compliments your overall design. Font should pair with your color scheme, graphics, images, and strengthen the overall tone of your website.
Cross-Browser & Cross-Devices Compatibility
A great design should look polished on all devices and browsers (yes, even Internet Explorer).
Why is it important?
Increasing Online Reach
24/7 Accessibility
Increasing Sales Opportunities
Make an Impression
Building Credibility
Differentiation