About MeBefore studying web design I was (and still am) involved in internet based marketing, and marketing strategy. I also work one-on-one with small business owners to develop internet based marketing strategies.My PhilosophyTo build a great website I need to learn exactly what it is my clients want to achieve. I can then build to amplify that requirement. For many it's increasing sales, increasing clients, and increasing the life time value of their clients. Good web design amplifies what it is you want to communicate, and it should NEVER distract from it. In the advertising world this something that a lot of people never consider: Not only can an expensive advertising campaign not increase sales, it can actually harm your company if done wrong. The same is true for your website.WordPress and the Genesis FrameworkWordPress is quickly becoming the content management system of choice for practically everyone who don't need a huge ecommerce website. It's extremely user friendly allowi