Captaris (formerly AVT Corporation) is a leading provider of business information delivery solutions. An ongoing challenge for Captaris has been generating brand awareness and sales with the target market (line-of-business managers, IT administrators, and marketing executives) amid a series of mergers, acquisitions and changes in corporate strategy. Before beginning site promotional efforts, Id Est recommended in-depth research and analysis of Captaris’ current site performance, both internally and externally. From an internal perspective, Id Est looked at their Web presence for marketability and usability issues that might impact overall success. From an external perspective, a snapshot was taken of the business information delivery industry online, comparing Captaris and key competitors overall visibility. A series of recommendations were made in the form of summary documents. Based on the recommendations, Captaris made the recommended site modifications and Id Est began market