I have Five years of search marketing experience in top-end consultancies, agencies, and working in-house. I have worked with a wide range of clients, from young start-up companies to Fortune 500 brands in a variety of industries. I have several agency clients that white-label my services. Over the years I have come to understand how Google works both organically and in paid search and how businesses can maximize search in all stages of the buying cycle. I approach every project from the potential customer's perspective which helps align customer expectations with the business goals. I am a natural people-pleaser and have excellent (and timely!) communication skills so you should never have doubts about how a project is progressing. One of my biggest strengths is knowing how to set up and structure campaigns so that you get the most bang-for-your-buck (or your clients' bucks!).
I am experienced in:
- Google Ads (formerly AdWords) search and display networks.
- Developing remarketing campaigns for search and display.
- Creating Google Shopping campaigns.
- Creating Excel macros and using the AdWords Editor to scale PPC campaigns quickly and efficiently.
- Creating AdWords scripts to help automate monitoring and reporting.
- Setting up conversion goals and funnels using Google Analytics to measure and optimize performance.
- Crafting effective keyword lists that minimize wasted clicks and prioritize the best performers.
- Using advanced bidding strategies to maximize the best converting keywords.
- On-going testing of ad copy and ad extensions to improve CTR and reduce costs.
- Creating and testing landing pages using tools such as Unbounce.
- On-page and off-page search engine optimization.
Let me be your paid search manager and I will find ways to get much more out of your online marketing budget!
I am happy to provide specific details on work experience or references from past clients and employers. Please let me know if you have any questions.
Thanks!
Manirul