I have Five years of search marketing experience in top-end consultancies, agencies, and working in-house. I have worked with a wide range of clients, from young start-up companies to Fortune 500 brands in a variety of industries. I have several agency clients that white-label my services. Over the years I have come to understand how Google works both organically and in paid search and how businesses can maximize search in all stages of the buying cycle. I approach every project from the potential customer's perspective which helps align customer expectations with the business goals. I am a natural people-pleaser and have excellent (and timely!) communication skills so you should never have doubts about how a project is progressing. One of my biggest strengths is knowing how to set up and structure campaigns so that you get the most bang-for-your-buck (or your clients' bucks!). I am experienced in: - Google Ads (formerly AdWords) search and display networks. - Developing remarketing campaigns for search and display. - Creating Google Shopping campaigns. - Creating Excel macros and using the AdWords Editor to scale PPC campaigns quickly and efficiently. - Creating AdWords scripts to help automate monitoring and reporting. - Setting up conversion goals and funnels using Google Analytics to measure and optimize performance. - Crafting effective keyword lists that minimize wasted clicks and prioritize the best performers. - Using advanced bidding strategies to maximize the best converting keywords. - On-going testing of ad copy and ad extensions to improve CTR and reduce costs. - Creating and testing landing pages using tools such as Unbounce. - On-page and off-page search engine optimization. Let me be your paid search manager and I will find ways to get much more out of your online marketing budget! I am happy to provide specific details on work experience or references from past clients and employers. Please let me know if you have any questions. Thanks! Manirul