A web designer is a professional who specializes in creating visually appealing and functional websites. They are responsible for the overall look and feel of the website, including layout, color scheme, typography, graphics, and images.

Web designers use a variety of tools and software, such as Adobe Photoshop, Sketch, or Figma, to create website designs. They often work closely with clients or stakeholders to understand their requirements and preferences, and then use their creative skills to develop a design that meets those needs.

In addition to creating the design, web designers may also be responsible for coding the website using HTML, CSS, and JavaScript. However, some web designers may work only on the visual design and leave the coding to web developers.

Web designers must have a strong understanding of user experience (UX) and user interface (UI) design principles to ensure that the website is both aesthetically pleasing and easy to use. They also need to be up-to-date with the latest design trends and technologies to create modern, innovative designs.

Overall, web designers play a crucial role in creating engaging and effective websites that meet the needs of both businesses and users.