Web design is a Web development process for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery in order to make the website more visually appealing and easy to use. Web design makes use of various programs and tools in order to achieve the intended look, such as Dreamweaver, Photoshop and many others. In order to create a winning design, Web designers need to think about their audience, the purpose of the website and the visual appeal of the design.