Web design involves the planning, creation, and maintenance of websites, focusing on aesthetics, usability, and user experience (UX). The process starts with understanding the client's needs and target audience, followed by structuring the site through wireframes and sitemaps to ensure logical navigation and organization.

A key aspect of web design is the visual design, which includes selecting color schemes, typography, and imagery to create an appealing and cohesive look. Designers use tools like Adobe Photoshop, Illustrator, and more recently, Figma and Sketch, to craft these visual elements. They also ensure that the design is responsive, meaning it works well on a variety of devices, from desktops to smartphones.

User experience (UX) design is another critical component, focusing on how users interact with the website. This involves creating intuitive navigation, minimizing load times, and ensuring accessibility for all users, including those with disabilities. Effective UX design enhances user satisfaction and engagement, driving better results for the business or individual behind the site.

Web designers also work closely with developers, who turn their static designs into functional websites using HTML, CSS, JavaScript, and other programming languages. This collaboration ensures that the final product is not only visually appealing but also functional and efficient. 

In sum, web design is a multidisciplinary field that blends creativity with technical skills to produce websites that are both beautiful and user-friendly.