Open Source: WordPress is open-source software, which means it is free to use, modify, and distribute. This has contributed to its popularity.

Themes: WordPress offers a wide range of themes that allow you to change the design and layout of your website quickly. There are both free and premium themes available.

Plugins: WordPress has a vast repository of plugins that add functionality to your site. You can find plugins for SEO, e-commerce, security, social media integration, and much more.

User-Friendly: It is known for its user-friendly interface. Many people with little to no technical knowledge can start using WordPress to build and manage their websites.

Blogging: WordPress began as a blogging platform and is still widely used for blogs. It has a powerful built-in blogging system.

Customization: You can customize your website to a great extent. Developers can access the code and modify it to suit their needs.

Community: There's a large and active community of users and developers. This means you can find support, tutorials, and resources easily.

Search Engine Friendly: WordPress is well-structured for SEO (Search Engine Optimization), which can help your website rank better in search engine results.

Updates: Regular updates are released to improve security and functionality. Keeping WordPress and its plugins/themes updated is important for security.

E-commerce: There are plugins like WooCommerce that turn your WordPress site into an e-commerce platform, allowing you to sell products online.