As part of the optimization process, we will optimize the title and description on each page of your site that pertains to the keywords or keyword phrases that we are promoting. This process allows us to target the correct pages and keyword terms for those pages. We do a full analysis of all major keywords to find the best ones that will drive the most business. We work on acquiring more links for your website to build its overall Internet presence and PageRank on Google. We also work on the keyword content on all your pages so it will be spidered correctly by the search engines. There is much time and effort that is put into the initial setup phase of the optimization process as it is very tedious work and on average usually takes a month of continuous work to complete.