Why SEO? Getting your own webpage to the top of search engines is a very, very hard task (especially if you don't know what you're doing). People spend year after year studying new techniques, and even more time getting all their web pages to the top of the search engines. Like I mentioned earlier, most people shopping on the internet for products use search engines to find the pages and products that they were looking for. So, if you can get your web pages to the top of Google or Yahoo then you're going to have lots of targeted traffic for your website.