The Best Websites Have Great Copy A quality website is an integral part of establishing business legitimacy and attracting new customers. It’s open 24/7 to tell the world what you have to offer. If you don’t have a website, or if the website you have isn’t producing results, then it may be time to invest in professional website copywriting. A Website Copywriter Can Help Your Business Grow by Creating a Site That: Gives your business a dynamic Internet presence Quality Website Copywriting Will Deliver Traffic to Your Site Build it and they will come seems to be the unspoken slogan of web site design firms and ad agencies. Unfortunately, “cool” designs with “killer” features won’t generate traffic for you on their own. The key to a successful website lies in knowing how to drive traffic to that site. To put it another way, unless you – or someone – market your site, you’ll have no visitors – so what’s the point? Getting found on the web is the first thing savvy website copywriters and Internet marketers think when building a web site. Website Copywriters Know…Search Engine Optimization Is a Necessity Here’s what works: Search Engine Optimization (SEO). SEO involves using the right title tags and meta descriptions for EVERY PAGE of your website, not just your home page. A website copywriter knows how to carefully craft the tags and descriptions so that they meet Google’s guidelines for character counts and optimum keyword placement. Eric John, Freelance Copywriter After reading this summary of how to craft effective web copy, you may be excited to get started writing. I hope I’ve given you some useful tips. However, if writing isn’t the best use of your time, or if you’d prefer to hire an experienced professional who knows how to get results with compelling copy, I hope you’ll contact me, Eric John, website copywriter. I look forward to getting to know you and your business. Together we’ll craft winning copy for your website.