Website architecture is an approach to the design and planning of websites which, like architecture itself, involves technical, aesthetic and functional criteria. As in traditional architecture, the focus is properly on the user and on user requirements. This requires particular attention to web content, a business plan, usability, interaction design, information architecture and web design. For effective Search Engine Optimization it is necessary to have an appreciation of how a single website relates to the World Wide Web. You can expect the following with every website design project from BMJ Creative: Great, fast loading, modern design Private, in progress viewing during design and development Content management system to easily edit your website Search engine optimization to help you rank better Professional stock photography as needed during design, to help establish site theme Site map to help visitors find what they are looking for User friendly/Search engine friendly navigation menu Email/information request forms to allow visitor feedback and inquiries Upload to your website host when going live Free minor changes for two weeks following launch of new site