Research

We’ll start the process by understanding the landscape – your competitors, audience and market. This information helps us identify trends as well as gaps, which we will use to position your website in a unique place. 

We will establish how and why they use the site so that we can design and build something that resonates with your audience and set out the desired goals e.g. how to convert visitors to your website to signing up to a course or workshop.

Sitemap

A sitemap helps clarify what your site’s goals are. By deciding exactly what you want from your pages and then mapping them out, we can ensure that every element is going to reinforce those goals.

Wireframing

A wireframe is the skeleton of the page, showing the spacing of elements on the page and how content is prioritised, what functionalities are available and how users will interact with the site. Wireframes are intentionally void of colour, graphics or stylised fonts. 

Final design

Once the wireframes are approved it's time to bring them to life with colour, typography, images, UI components and icons!

Responsive design

With the huge rise in the use of mobile devices it’s important to have a website that is designed to respond and adjust to mobile and other devices.  This can also help you improve your rankings in search engines and can improve user experience, which will translate into a positive perception of your brand and business.