As a business owner, one of your responsibilities is to establish the brand of your company. To do this, you must have a clear understanding of what your products and services are, who your customer demographics comprise of, and your online presence. The image behind your brand starts with a well designed and thought out logo. Companies like Nike, Starbucks, and Apple have a universally recognizable logos. When you see the swoosh, you immediately associate the product with In regards to your website, a commonly used analogy is to think of real estate. If you were to buy property and build a house, you want to be in a safe, welcoming, and presentable neighborhood. The same goes for a potential customer looking at your company’s service or product. If your website does not create a sense of safety, offer a welcoming presence, and is overall not presentably appealing, the customer will likely move on to the next company offering a similar product or service. It is your responsibility as a business owner to establish a brand that aligns with your customers’ values, and creates a positive experience for everyone that interacts with your company. At JAAG Consulting, we believe that establishing a brand that resonates with your customers is just as important as the quality of the service and product that your company offers. Our goal is to assist you in creating a brand that you can proudly stand behind, and your customers can proudly support.