A website refresh leverages your existing content (and identifies gaps) to give your website a facelift. This means that, while there will be some original copywriting, it will be based on your current copy – as well as any other marketing copy you can provide.
All website projects start with a discovery phase to determine your audience & goals. This entails completing a Brand Discovery Questionnaire and/or project brief depending on the scope.
From there, I will outline the content/revisions for your approval to ensure we're on the same page. Then comes the writing. All copywriting projects include 2 rounds of revisions.