Sometimes the best way to take your business to the next level is by gaining a deep understanding of how your competitors operate. Website Research is a handy tool if you don’t know what your competitors are doing. It is often difficult to make intelligent decisions that will keep your current customers, and entice new ones without some type of website research. Identify your top 5 competitors Collect in-depth information on your competitors strengths and weaknesses Emphasis their value proposition Price comparison (How their price compares to yours) Is their site optimized for mobile? What is their social media presence like?