The SEO process began with a detailed website audit to identify technical issues and improve performance, including page speed, mobile responsiveness, and crawlability. Keyword research focused on beer-related and local terms like "buy craft beer online Australia." On-page optimization included enhancing meta tags, product descriptions, and internal linking. Technical improvements involved structured data implementation and sitemap updates. Content strategy emphasized engaging blogs and seasonal landing pages. Local SEO optimized the Google My Business profile and targeted local keywords. Off-page efforts built backlinks through collaborations and social media promotion, ensuring continuous growth in organic traffic and search visibility.