I am a graduate of UC-Berkeley in Rhetoric with specific training about persuasive writing, how to structure language to make a specific point without making it obvious you are doing that, and how to write to appeal to a specific audience, not just random listeners. All of my work is organized, outlined in advance, and the tone is not academic, unless it should be, the tone matches the goal audience for the specific piece. I often work much more than 40 hours, always stick to deadlines proofread, edit, my own work, and have no problem making changes which are best for the buyer.