- Working with clients to discuss the images they require and how they want to use them; - Seeking out appropriate photographic subjects and opportunities; - Carrying out research and preparation for a shoot; - Working in different locations and in different circumstances to get the right image; - Using an extensive range of technical equipment, including cameras, lenses, lighting and specialist software; - Communicating with photographic subjects, putting them at ease, encouraging them and directing them; - Arranging still life objects, products, scenes, props and backgrounds; - Liaising with other professionals, including graphic designers, writers, gallery managers, picture researchers, commissioning editors and art directors; - Managing the processing and use of images, discussing technical problems, checking for quality and dealing with clients' concerns; - Preparing proofs for approval; - Compiling finished products for sale, such as albums and framed prints; - Understanding traditional film and digital photography and keeping up to date with industry trends, - Developments and new techniques; - Developing expertise with software to digitally enhance images by, for example, changing emphasis, cropping pictures, correcting minor faults or moving objects around; - Managing the business aspects of the work, including administration, scheduling work, invoicing and basic accounting; - Developing a good portfolio, building a network of contacts and achieving a reputation for quality and reliability in order to secure future assignments;