Digital Marketing : It is the use of all available means of modern technology, especially the Internet, in order to reach the potential customer and deliver the marketing message to him. Through digital marketing and the unlimited opportunities and capabilities it provides, any business can achieve exceptional results if it can use it properly.
Characteristics and advantages of digital marketing:
1. The possibility of direct interaction between the client and the business.Through digital marketing, customers can express their desires directly to the organization or business, by responding directly to the marketing elements issued by the organization.
2. Good targeting ability:through the data and accurate information about customers that digital marketing provides, organizations can make accurate targeting that enables them to reach potential customers through whom good sales can be achieved.
3. Fair costing and the ability to control the marketing budget more flexibly.The fair cost of digital marketing comes as a result of its unparalleled effectiveness. The idea of cost here is measured by the size of the gains or profits that can be achieved through this cost.
4. The ability to collect and reuse data
Through the advanced technology provided by digital marketing, business owners can collect and retain customer data, and then reuse it again to provide distinctive marketing offers, or achieve more sales to the same customers who bought before.
The most prominent digital marketing channels:
1. Content marketing by creating a website for the project:
It is the most important marketing channel in digital marketing for professional organizations, in which the business owner creates a website that represents the company, and contains detailed data and information about the company’s products or services.
2. Social media marketing:
Social media marketing is one of the most important channels that has proven its importance in the last decade in the world of digital marketing.
3. Email marketing
.E-mail marketing, in short, consists in creating a mailing list for targeted customers, and sending marketing messages to these customers to attract them again to the site or the online store, and thus achieve more profits from the same customer.
4. SEO:Search Engine Optimization
It is a very effective marketing channel, through which the business owner makes the required improvements in the content of his site in order to appear in the first search results, and then attract more interested people in what he offers, and in the end achieve sales.
5. Marketing via text messages
Text messages represent one of the very effective marketing channels in digital marketing, as it enables the business owner to send a text message directly to the target customer's phone.