How much content does your business produce in a given week or month?
Between marketing emails, blog posts, white papers, social media posts, and more being created constantly, it can be tempting to just churn out content to move ahead with your marketing strategy or other business components. Writing and publishing as fast as you can, should be good for business, right?
Speed is nice in achieving business goals, but when you write too quickly, you risk making errors that can undermine the effectiveness of your business writing. You misspell words, use the wrong punctuation, and even make factual errors that can cause people to trust you less and cost you business.
Proofreading is an essential step in making sure every piece of writing you create is in tip-top shape. It's exactly what you need to prove your business is the top-of-the-line choice in your field.
Enter proofreading.
1. Proofreading definition
You might know proofreading as simply going over your work before you hit send. You might also know that it’s not making dramatic changes to your work. While that gives you a rough idea, that doesn’t perfectly explain what it means to proofread your document.
Proofreading is the act of reviewing and fixing errors within the final draft of your writing to make sure the grammar, spelling, punctuation, and format are consistent and accurate. You can either decide to proofread the copy yourself or to hire a professional proofreader.
2. Proofreading example
You may employ the best writers in the business however, copywriters often have an entire concept in their heads and know exactly how they intend their work to sound. This can lead to overlooking simple mistakes or leaving gaps in logic, leading to confusion or misunderstanding by the reader.
Considering the amount of money spent on ad spend, printing costs, and even email platforms, can you afford to be misunderstood? Having a proofreader means catching those mistakes, and ensuring that all of your business copy is pristine and clear before you submit it. Here below you can see an example of a proofread work.