If you are like most small business owners, your marketing budget is limited. You cannot always hire a graphic designer to create fancy brochures, event programs, newsletters and business card templates. Microsoft Publisher gives entrepreneurs the tools to create marketing collateral and promotional pieces from their offices. The Publisher program uses templates designed to meet small business owners' needs. You can add visual effects that enhance the marketing materials you send out to current and potential customers. You can print the finished product from your business, or use local print shops and office supply stores to print your creations.