Communication is not just advertising. It is about how to message your business in a way that makes it relevant for your target audience. An effective communication inspires and generates emotions, creating powerful relationships with your current and potential customers that go beyond the products or services you sell. In terms of a reliable business that create benefits for customers, an effective communication could generate confidence and appreciation from your prospects that ultimately generates advantages upon your competition. The customers prefer always those products, services or companies that admire or the ones they identify themselves with. There are many alternatives of how you can approach you communication strategy, tell your story and create empathy on your existing customers and prospects. Regardless of the special features of each of them, all these strategies have in common two main aspects: using words and images. And between them always has to be a perfect match. I have written company profiles, copy for flyers, brochures, product descriptions, websites, advertorials, blog posts, articles, business stories, which have connected my clients with their prospects and customers. All this experience, combined with an extensive background in marketing, helped me to see the business communication from different angles, which was crucial in helping me to understand every part of the chain: the writer and the entrepreneur. Therefore, I will provide you with exceptional content, tailored to your specific needs and in your distinctive brand voice