Every valuable thing in our world of contrasts has it's own price. Something more, something less.. On what depends your everyday choice? No matter in what - clothes, foodstuffs, real estate, car or any of available services. If your answer is price then I guess you have a wrong way my friend. In software development services, when relying just on price, I'm sure, one day, you will find out or unfortunately already found yourself in a situation where: You've got a mediocre product which has not essential value on the market ...or... in better case...the people you've worked with have lacked commitment to your project and as soon as you finished a release they bailed on you ..or worse than that..they leaved you on a half of way. Don't think that possible trouble's on this list ends. Lack of innovativeness or dedication makes you fail with start-up even without understanding the main reason