Search engines are often the biggest source of traffic for most websites.
Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. However, those algorithms aren’t perfect — they still need your help to understand what your content is about.
If your content isn’t optimized, then search engines won’t know how to rank it. When people search for the topics you write about, your website won’t appear in the search results, and you’ll miss out on all that traffic.
It is really important for all business owners to make their website search engine friendly, so that they can maximize their search traffic.