Advantage of having a faster website. Optimizing Your Website the Right Way 2.Enhancing User Experience as a Whole 3.Better Conversion Rates ? HTML optimisation ? Javascript file optimization ? Image optimization each and every image is optimized during this process. ? Page Caching ? Files Compression ? Enabling gZip Compression ? ultra-fast load time ? Leverage browser caching ? Database Optimization ? Optimize your websites Images ? Minification of all the files ? Compression of all the files.