A slow loading website can be frustrate anyone and there is more chance user immediately will leave the site and will never bother to come again. Fast loading websites are good for SEO, gain appreciation by the users, and lead to conversions. My primary objective to create an impression for your website's users. There is various factors in website optimization like browser caching, cache validation, combining images using CSS, images optimization, enable gzip compression, check of bad requests, character set in the meta tags, check land page redirects, minimize redirects, request size, optimize the order of styles and scripts etc.