There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong.The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing. Or, at least, better writing. Here, in no particular order, is what I’ve learned about the necessary qualities of good writing (or content, in our digital vernacular), based on my own 05 years’ working as a writer.And even longer career as a reader.Good writing serves the reader, not the writer.Good Writhing is like Good teaching.Good writing strives to explain, to make things a little bit clearer, to make sense of our world. even if it’s just a product description.