WRITING / COPYWRITING: CURATING: Scanning, sourcing + repurposing content to target every article must-see + info must-have. CONTENT PLANNING: Finding new ground to cover + unique ways to cover it. STRATEGY: Translating a new venture's mission and personality into a dynamic brand + ID concept; choosing just the right words to boost SEO strategies + finding just the right niche to compete with the heavyweights. LAUNCHES: Sizing the competition, getting to know the readers, developing a can't-put-it-down content plan + a wow-that-looks-great layout. REDESIGNS: Reinventing what's gone before in ways that grab an audience + boost readership. SOCIAL MEDIA: Creating virtual chatter while boosting brand image + viewership/readership. PRINT + DIGITAL MAGAZINES: Developing new + existing titles into must-read, -follow, -share media. DESIGN: A keen eye for style, whether a magazine layout, a digital template or an I-have-to-see-this cover. PHOTO SHOOTS: Styling, prop hunting, model selecting + shoot directing for maximum visual impact.