The purpose of writing, on the other hand, is educating, helping, or entertaining existing and prospective customers. This copy is usually longer form, such as blog posts, articles, or scripts and text for how-to videos. The main goal of content marketing is to deepen brand relationships, establish topic-area expertise, and confirm that a product, service, or company is the customer’s best choice.

Modern writing evolved alongside newspapers and magazines and has adapted to every communication innovation since—from television and radio to the internet and social media. Whenever you pass a billboard, watch a commercial, scan a magazine advertisement, or scroll past a promoted social media post, a professional writer created the words you see or hear.