Research -:it’s important that you get your facts straight and consider all the angles before write especially if it’s for academia, journalism, presentations or official company announcements.
Persuasiveness-:Many companies rely on writers to create content that can persuade an audience by appealing to consumers or convincing investors
Assuming brand voice -:Many businesses need writers who can step into a role and create advertisements, content and promotions that are in line with the brand identity and tone.
Word choice -:If composing a message with the right tone and sensitivity