Post my corporate career spanning 22 years in the business operations space, I led two start-ups in the online retail space. As with any typical start-up role, a business leader has his hands in many pies without much help around. While my core domains are visioning, strategy, business architechture, the insights gained working the nuts and bolts was very inspiring & satisfying..Technology & Digital channels were always my forte, this exposure helped me delve deeper. Writing marketing content, making pitch decks, website & Social Media content was a part of the overall communication architechture which I felt I should partake in the initial days, till we could afford to outsource. Being involved in these domains closely and can say with confidence, I can help my potential clients with business knowledge, wisdom and acumen than just functional blurbs.