There are several types of skills that combine to make someone a strong writer, including:
Research
Before you write a single word, you need to do your research about the topic you’re writing on. Gathering information that’s up-to-date and accurate is a key part of writing, and the process may help you figure out what content to include. Depending on what you’re writing, research may involve learning about your target customer—whether it’s an overall target market or individual company—evaluating sources for strength and credibility, talking to experts, reviewing and analyzing data, or talking to other members of your team.
Planning and/or Outlining
An outline is a pared-down sketch of what points or topics the document you’re working on will cover and how you plan to structure the information, which can give you a roadmap to follow as you write. Creating and following an outline ensures you’re incorporating all the important information in the right order and not being repetitive or straying too far from your point. It’s often easier to get outside input on an outline than to write an entire report or similar only to find out key information was missing. Outlining skills can also be used to map out a non-writing project ahead of time or plan a process, which can be especially helpful if you’re delegating to or collaborating with others.