Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.…show more content…
Discover What the Customer Wants
After creating your vision, try to discover what the customer wants or what their vision is. The customer will focus on just one or two things and it will be up to you to fill in the gap with your vision. You will then pick and choose which ideas you want to use to complete or build up your vision. Not every idea of the customer will be used or has to be used. Some ideas may not be feasible or even applicable to what you have envisioned.
Deliver the Vision Plus One Percent
This is where the vision becomes reality; make it happen just as you envisioned it. Work out the bugs and keep doing what ever it takes to make this vision come alive. Start out with something small that you know you can maintain and be consistent with it. Once you have mastered that idea, add to it, make it better by just one percent. Continue to do this with each new idea, always producing better ideas by one percent. This way the customer is not promised something that you will not deliver and you’re not promising something too big or complex to consistently follow through with. Consistency is critical; it creates credibility.