Copywriting/Marketing Guru, Big Strategic Thinker, All Around Connoisseur of Excellence. . . . of both the High and Low Brow Varieties, mind YOU!! :)) The science and art of copywriting revolves around these three principles: 1.) people don't like the idea of being sold, 2.) people buy things for emotional, not rational reasons, and 3.) once sold, people need to satisfy their emotional decisions with logic. The science and art of marketing revolves around the principle of knowing your customer so well that your product or service basically sells itself. The science and art of hiring the right person: intelligence and conscience and diligence matter!! :))