YouTube advertising Majority of business owners are familiar with popular methods and channels of online promotion such as Google AdWords, Facebook, LinkedIn and Twitter. Now, another option of paid advertising is available on popular platform YouTube that delivers great conversion and return on invested funds - it is about video ads What distinct YouTube advertisements from other ad types? YouTube is the most popular video platform in the world and also very important resource at purchasing decisions. Large number of consumers use YouTube in order to get feedback about the product they intend to buy. What are the main advantages of YouTube advertising .The possibility to reach target groups, which can be based on their gender, geographic location, spoken language, or interests. .Video ads allow you a better connection with potential customers on a distinct and unique way. .The fact is that a number of users "skip" your advertisement after a few seconds, but researches show that viewers still remember the brand they have seen. .YouTube ads appear on mobile devices .The possibility of getting the best positions on the page. .Ability to accurately measure the success of campaigns through tools that show how people respond to your video