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Skills

  • Ad Design
  • Advertising Campaigns
  • Business Services
  • Client Development
  • Design
  • Graphic Design
  • Social Media Design
  • Adobe Software
  • Advertising Copy
  • Advertising Ideas
  • Advertising Management
  • Animated Video
  • Background Design
  • Banner Ad Design
  • Brand Identity

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Services

  • Creative and Communications Consultant

    $120/hr Starting at $120 Ongoing

    Dedicated Resource

    Award-winning creative and communications consultant with 20 years of advertising, marketing and public relations management experience. Excels in multiple communication competencies, able to work in...

    Ad DesignAdvertising CampaignsAdvertising CopyAdvertising IdeasAdvertising Management
  • Graphic Design

    $75/hr Starting at $75 Ongoing

    Dedicated Resource

    My visuals provide clients with a professional look that enhances their overall brand and meets a multitude of business needs! I create custom graphics for a variety of clients’ needs both traditional...

    Ad DesignAdobe SoftwareBackground DesignBanner Ad DesignBrand Identity
  • Social Media Management

    $50/hr Starting at $50 Ongoing

    Dedicated Resource

    Want to start on social media, but no idea where to go, what to say or which platform your customers are using? I craft consistent campaigns that will make your customers not just like your business but...

    Advertising CampaignsClient DevelopmentFacebook AdsInstagram MarketingLinkedIn
  • Public Relations & Content

    $100/hr Starting at $100 Ongoing

    Dedicated Resource

    I will help establish your brand as the thought leader in your industry. I work to build authentic relationships for your brand, and work to craft expert copy showcasing company news, updates and relevant...

    BrandingBusiness ServicesCommunity MediaCompany ProfileContent Writing
  • Video & Editing

    $75/hr Starting at $75 Ongoing

    Dedicated Resource

    Video for both traditional resources like television, social, and online is becoming an ever pressing need in a modern business structure. I have the ability to cut not only socially implemented videos...

    Ad DesignAdvertising CampaignsAnimated VideoBusiness ServicesClient Development

About

Communications & Marketing Executive

Beginning in the area of market research when I was fifteen, I have since spent my professional life working in communications, project management, marketing and advertising. In 2008, as the Director of Marketing for a local business, I was an early adopter of social media for businesses. Seeing the potential for engagement with consumers via these platforms, I created an in-house monetization tracking program to prove her theory. My efforts were then successfully replicated for multiple service-based businesses in the area leading to the creation of my first social media marketing agency.

Founding Parker Xavier Consulting in September 2014, my work centers on creating and administering best practices in communications for clients and crafting strategic creative based on behavioral and demographic data. By keeping continuously abreast of emerging developments and innovations, my business partner and I attended learning sessions on the Latino population, leading me to begin to become fluent in Spanish to serve this population over the following years. The COVID-19 Pandemic tested this new knowledge set, and I facilitated the role of Public Information Officer. Working with multiple teams: Incident Command, the Hospital Crisis Management Team, and the In-House Communications Team, I further provided crisis communications that met the needs of all publics, including translation of all assets into Spanish.

I am a summa cum laude graduate of Indiana University with a Bachelor of Arts in Communication Studies. While at IU, I began research into intergenerational communications on social media. My future plans include continuing this education and research through pursuing dual Masters, MBA and Masters of Science Marketing, via the prestigious IU Kelley School of Business.