Helping companies and brands use data and best practices - not emotion and guessing - to make strategic marketing decisions.
Professional Experience
COX Media Group, San Antonio, TX
Digital Sales Strategist (Apr 2012 to Present)
A 100 years’ old Media Company in 23 U.S. Markets with 100+ news outlets as well as researched by 52 million people weekly.
Principal strategist and visionary lead the entire lead generation & digital marketing team through a turnaround. Assumed majority of responsibilities & accountabilities previously helped by the Digital Sales Manager and the director of sales.
Selected Contributions:
• Orchestrated all bottom-line factors, including company vision, long-range planning, development, and implementation of digital media strategies to improve efficiency and accelerate sales growth and profitability. One such strategy drove incremental, career school enrollment growth of 20% in 3 markets representing nearly 30% of company revenue.
• Hold the bottom-line accountability to development of business-to-consumer, business-to-business, and associate-to-family, Local Solutions Marketing programs that drove incremental annual sales of $1 million years over year.
• Utilized “leading from the front” management style as a leader for developing and implementing consumer research designed to improve results and lead flow in multiple verticals, Medical, Retail, Legal, Automotive and Real Estate.
The Joint, Austin, TX
Clinical Operations Manager (4/13 – 8/16)
Nationwide franchise of more than 370 chiropractic clinics - publicly traded (JYNT NASDAQ)
Challenged with the responsibility to direct development of digital, interactive and direct marketing.
Created a comprehensive, relational database-marketing program, which increased new patient counts by over 20% and customer retention by over 10% -- in the first month -- and achieved 8:1 ROI in less than 6 months.
Selected Contributions:
• With a focus towards continuous improvement design, develop, and implement consumer research, initiated the concept of a highly targeted Franchise Sales Solicitation program.
Work Terms
Mon - Fri 9AM - 5PM CST
PayPal or CC
Prefer email but am completely fine with phone calls.